From Gia Lai to Australia -
A Journey Built on Coffee, Culture, and Curiosity
From the coffee-growing highlands of Gia Lai, Vietnam, R81 began with a simple ambition: to bring the distinctive taste and story of Vietnamese coffee to Australian consumers. What started with sourcing coffee beans gradually evolved into a journey of product development, market testing, consumer research, and community connection. Through every stage, R81 seeks to understand not only how coffee moves from farm to cup, but also how a Vietnamese coffee story can connect with a new market.
Key Factors
Shaping Gia Lai Coffee
01. THE BEGINNING
Where It All Started
R81 began in the coffee-growing highlands of Gia Lai, Vietnam, where coffee is deeply rooted in local agriculture and Vietnamese coffee culture. We chose Gia Lai not only for the quality of its coffee, but also for the people and communities behind every bean. From this connection to the land, R81 set out to bring the taste, heritage, and story of Vietnamese coffee to a new generation of consumers in Australia.
02. FROM FARM TO BEAN
Our journey begins in the coffee-growing highlands of Gia Lai, where local farmers cultivate the beans that form the foundation of R81. From the land and the people behind the harvest to the selection and preparation of the beans, we seek to preserve the origin, quality, and story of Vietnamese coffee as it begins its journey from farm to the Australian market.
03. FROM BEAN TO CUP
Bringing the Taste of Gia Lai to Australia
From carefully selected beans sourced from Gia Lai to products developed for Australian consumers, R81 brings Vietnamese coffee into a new market while staying connected to its origins. Through product development, tasting events, and partnerships with cafés across Melbourne, we transform the journey of each bean into a cup that connects Vietnamese coffee heritage with Australian coffee culture.
