R81 COFFEE_AU
From Vietnam to Australia - A coffee story shaped by culture, perception, and research
Bringing Gia Lai Coffee to Australia
From the coffee-growing highlands of Gia Lai, Vietnam, R81 began with a simple ambition: to bring the distinctive taste and story of Vietnamese coffee to Australian consumers. From sourcing and product development to market testing, consumer research, and building connections with cafés in Melbourne, R81 has grown through real-world experience, market research, and cultural connection.
Understanding Coffee Through People, Data & Real-World Experience
To better understand the Vietnamese coffee market and consumer behavior in Australia, R81 combines qualitative insights with quantitative research. We conduct interviews with coffee farmers and industry experts to explore production, challenges, quality, and market perspectives, while collecting consumer data through purchase-behavior surveys and direct engagement at our booth at An Nam Market.
